Leadership readiness is the primary focus of the Executive Coach. Leadership is never about one perspective; it requires an understanding of the business landscape, flexibility and adaptability, and the assembly of a senior team committed to take on the challenges of an ever-changing world. Executive Coaching should be directed toward the senior leadership team not just the chief executive because execution of the strategic plan is a collaborative effort of the senior executives. Creating the vision, assigning responsibility, and executing strategy defines a leadership mindset. The Executive Coach is a driving force behind maximizing the potential of business leaders through continuous growth in core their competencies.