PREMEDITATED SELLING

Authored By: Steve Gielda and Kevin Jones

Winning a sale doesn’t happen by accident. Selling requires thoughtful preparation and flawless execution. Because no two sales opportunities are exactly the same, a seller must develop a sales strategy for each opportunity that’s as unique as the opportunity itself.

Premeditated Selling: Developing the Right Strategy for Every Opportunity provides a scalable five-step process and tools for managing complex sales. The authors also explore strategic elements that exist in every major sales opportunity and use case studies to show best (and worst) practices in action. The end result is a book that gives readers a solid foundation for developing effective opportunity strategies.

SELL THE BRAND FIRST

Authored By: Dan Stiff

LPD’s founder, Dan Stiff, authored Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty. This valuable resource demonstrates the largely untapped potential of brand and leverages it as an asset to make a long-lasting, positive impact on sales performance.

Using the insights and guidelines in the book as a springboard, LPD offers an expert training experience; transforming salespeople into brand ambassadors who leverage customer experiences to develop and share success stories and champion the brand in every sales conversation.

When taught to sell the brand first, salespeople speed up the entire sales process by talking about the great differentiator first – your Brand. This helps generate sales momentum with the customer which leads to a more efficient closing.

ESSENTIALS OF PROFITABLE WAREHOUSE OPERATIONS

Authored By: Robert Footlik

LPD’s founder, Dan Stiff, authored Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty. This valuable resource demonstrates the largely untapped potential of brand and leverages it as an asset to make a long-lasting, positive impact on sales performance.

Using the insights and guidelines in the book as a springboard, LPD offers an expert training experience; transforming salespeople into brand ambassadors who leverage customer experiences to develop and share success stories and champion the brand in every sales conversation.

When taught to sell the brand first, salespeople speed up the entire sales process by talking about the great differentiator first – your Brand. This helps generate sales momentum with the customer which leads to a more efficient closing.